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Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.5
stars
473 ratings

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Top reviews

RT

May 2, 2017

Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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26 - 50 of 100 Reviews for Marketing: Customer Needs and Wants

By Ava M T

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

By Malay P

Sep 3, 2021

Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.

By CaSerran S

Oct 20, 2020

Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.

By Said H A

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

By Ruchi M

Aug 17, 2020

It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.

By megha p

Mar 9, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

By Mica d J

Aug 10, 2020

Great course! Good case studies and helpful strategic frameworks on core tenets in marketing

By Abiodun A

Nov 18, 2016

The course is well detailed thought by well vast and experience teacher in Mario Capizzani.

By Jimenez M M A

Mar 4, 2025

me encanto, solo que requerimos mas tiempo de vigencia para poder aprovecharlos al máximo

By Gustiningdiah P

Feb 8, 2019

A helpful course for a beginner who doesn't have business or economic background.

By Daniel L R

Jul 14, 2016

Excellent course with very useful contents. Professor gives excellent examples

By Sahar E

Nov 12, 2020

Amazing course with excellent material. Excellent professor, Prof. Mario.

By Alexey P

Sep 25, 2020

I liked the course. The basics of marketing are well presented.

By Kasule A

Aug 17, 2020

Very good essential for any one about to venture into business

By Margaret E

Mar 27, 2021

It was educational. Thanks to my instructor I learnt a lot.

By Jordi M

Feb 19, 2025

Curso esencial si no conoces el mundo del marketing:)!

By Clarisse A D M

Apr 4, 2021

Thank you so muchhh for the opportunity to learn more.

By Christian O

Nov 20, 2016

Exactly what i

I was looking for.

Thank you very much.

By leonel n

Feb 27, 2020

Well structured course! Thanks for the opportunity

By Marta T D

Oct 3, 2018

Thourough, detailed and systematic ! Excellent!

By ABDEALI B

Apr 25, 2022

Good Course To Enhance the skill on marketing

By Sanya C

Jul 27, 2020

easy to understand especially for beginners.

By AAKASHGIRI G

Apr 21, 2022

good for gain something extra knowledge

By Syed N F

Apr 2, 2019

Amazing course and perfectly illustrated

By Ana P

May 29, 2018

A very informative course.

Ana Pelayo.