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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
1,019 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews

AJ

Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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201 - 220 of 220 Reviews for Pricing Strategy

By Paulo Y C

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Mar 12, 2017

Good introduction but nothing news have been presented

By Luciano R

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Aug 1, 2020

It was good, dynamic, but nothing too new for me.

By Supramavi

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Mar 26, 2017

Good introduction course with great lecturer.

By Madhavi N T

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Oct 23, 2017

The course explained the strategy behin

By ZHANG L

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Jun 6, 2016

worthy enrolling this course.

By Ahmed A

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Nov 15, 2019

Informative and enhance my k

By Subir K G

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Oct 30, 2018

Need more details of pricing

By Vinitt J

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Aug 13, 2019

Great course

By Anirudh M

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Apr 30, 2020

amazing!

By NITYANAND K

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Mar 13, 2019

e

By sagar v

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Sep 3, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

By Bhavik M

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Apr 3, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

By Tong瞳

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May 8, 2016

useful informations but not very helpful for practical situations.

By ogaufi r

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Mar 16, 2024

good

By Aa

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Nov 1, 2022

The just throw pdfs at you for most of the course, read this, read that. I don't need a course to read articles, but even then, most of the information is repeating and redundant.. The reason for 2 stars is because most of the iecoursera links don't even work as the credentials have expired, so you can't even access course information!

By Hesham M

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Mar 29, 2020

The first week topic didn't have enough examples about math and formulas. Rest of course is good but the first week math needs more breakdown

By Steven S

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Aug 29, 2017

the contents are not polished

By Karin M C

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Apr 18, 2016

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

By Deleted A

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Mar 13, 2021

I think the review materials for the quizzes could be better.

By maria g

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Jun 6, 2017

Very basic