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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,153 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2501 - 2508 of 2,508 Reviews for Introduction to Marketing

By Laila A

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Jul 8, 2018

The recording quality is odd. As if the voices have been manipulated. Also one of the professors has an odd way in communicating.

By Isabella C

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Jul 28, 2022

The teaching style doesnt match how I learn best and I was really struggling trying to figure out how to unenroll

By Deleted A

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Sep 3, 2021

I don't like this course. I don't want to continue taking this course. I want a refund.

By LAYAN F M A L F M A

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Apr 10, 2025

I did not get enough grades to pass the course.

By abhijeet p

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Feb 6, 2025

Presented in the most complicated way possible.

By Amal H

•

Jan 17, 2024

bad

By Zhehui Y

•

Jul 21, 2019

神经病

By akshatha s

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Jan 26, 2022

0