Chevron Left
Back to What Can AI Do for Marketing?

Learner Reviews & Feedback for What Can AI Do for Marketing? by Emory University

4.6
stars
14 ratings

About the Course

Explore the transformative potential of artificial intelligence in the marketing landscape. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. Delve into the crucial role of data in AI applications, discovering how to collect, analyze, and leverage data to inform marketing decisions. Understand the process of mapping and managing the customer journey with AI tools, ensuring personalized and efficient customer experiences. Learn to assess the impact of AI implementations on your marketing efforts, measuring success and refining strategies for optimal results. This course also addresses the critical issue of bias in AI, providing insights on how to recognize and mitigate biases in machine learning algorithms to ensure fair and ethical marketing practices. By the end of this course, you will be equipped with the knowledge and skills to harness AI's full potential in the marketing domain. Join us to unlock the future of marketing with AI....

Top reviews

Filter by:

1 - 6 of 6 Reviews for What Can AI Do for Marketing?

By Timothy H

•

Sep 25, 2024

Lot's of case study articles. Exams were helpful and logical. Thanks

By Pham T V

•

Apr 23, 2025

The course "What Can AI Do for Marketing" has been quite valuable. While the information provided was broad and somewhat macro in scope, it has nonetheless been immensely helpful in updating my knowledge of AI applications in marketing. I am grateful for the insights shared, which have certainly enriched my understanding of this evolving field.

By Federico B

•

Mar 19, 2025

Immediately useful! The lessons are super clear and it often opens completely unexpected perspectives

By Ann P

•

Jan 24, 2025

Great introductory course on the topic.

By Mark N

•

Dec 31, 2024

Course content is good, but I don't like having to wait a week to receive peer-review feedback. I don't see why other people's responses should slow my progress. This is a really bad user experience.

By matthew k

•

Nov 25, 2024

too easy